Marmite - "love it or hate it". That's how Marmite brand themselves. I am a Marmite lover.
Yesterday I found a Marmite store at the southern end of Regent Street (or nearby Piccadilly Circus). I was really excited by it. I mean, a store dedicated for a vegetable spread brand smack in the heart of London?? That must be really expensive! It's like having a store for sambal belacan lovers next to KLCC's Zara.
I walked into the store and looked around. There were lots of Marmite merchandise and the spread itself in different sizes. A book caught my attention - "Marmite Tips".
I browsed through the pages and found a few interesting tips. However, there was a silly one; "...Marmite will aid recovery from a hangover". They certainly got the right target audience in this country!
There were two floors in the store. At the upper floor, I was greeted by a lady who asked, "Are you a lover or a hater?" I told her that I am a lover. She smiled and offered me a "Marmite Lover" sticker. I guess that means I am now an "official member" of the Marmite club.
I told her that I grew up eating Marmite in rice porridge and hard-boiled salted duck eggs. In Britain, rice porridge is easily misunderstood as rice pudding, a type of dessert. So I explained to her the difference. She asked if it was sweet; then if it was like oat porridge. I told her it's basically someone crazy who is trying to cook rice with eight times the amount of water normally used. She got it immediately.
I have yet to try it on toast though. I never bothered. The thought of it sounded disgusting. I guess it's like slapping tar on bread.
I have a small bottle of Marmite at home that was finishing. The shop reminded me that I had to replenish supply. So I bought a big one this time - a 500g jar. There's now a Marmite and its mini-me in the kitchen cabinet.